Privacy Policy

At Paddy Power, we understand the importance of protecting your personal information and ensuring a safe and enjoyable experience on our platform. This Privacy Policy outlines how we collect, use, store, and protect your data.

What Personal Information May Be Collected

When you create an account with us or interact with our services, we may collect various types of personal information, including:

Account registration details: username, email address, password (hashed for security)
Device and browser information: device type, operating system, browser type, language settings
Usage analytics and behavioural data: login history, game preferences, time spent on the platform

We also use cookies to gather aggregated and anonymized usage data, which helps us improve our services and provide a more personalized experience.

Cookies and Tracking Technologies

We employ various tracking technologies, including cookies, to collect data about your interactions with our website or mobile app. These may include:

Essential cookies: for authentication, session management, and functional purposes
Analytical cookies: for usage analytics and improvement of the platform

You can adjust your cookie settings at any time in our browser cookie preference panel.

Communication Preferences

We respect your right to control how we communicate with you. You can manage your communication preferences by:

Opting-in or out of marketing communications through email, SMS, or push notifications
Updating your account details and preferences

Please note that some essential communications (e.g., security notices) may not be subject to opt-out.

Data Storage and Retention

We store your personal data securely on our servers. We retain the information for as long as necessary to provide you with services, improve our offerings, or comply with regulatory requirements. Data is regularly purged in accordance with applicable laws.

Security and Account Protection

Your account security and protection are a top priority at Paddy Power:

Passwords: hashed securely for storage
Account access controls: limited attempts, strong authentication protocols
Anonymized analytics data stored separately

We maintain strict data encryption standards to protect against unauthorized disclosure or misuse of your information.

User Rights Regarding Personal Data

You have the right to request deletion, correction, or modification of your personal data at any time. Please use our account management tools or contact us through designated channels for assistance.

Third-Party Services or Integrations

We partner with third-party services (e.g., analytical platforms) that may handle aggregated or anonymized data on our behalf. These entities comply with applicable privacy regulations and confidentiality agreements.

Responsible Handling of User Information

Paddy Power is committed to responsible handling of your personal information, adhering to relevant laws and guidelines:

Data minimization: collection only necessary for service provision
Purpose limitation: usage aligned with stated purposes
Transfers subject to strict conditions (e.g., explicit consent)

We continuously monitor our systems for potential security incidents or data breaches. In the unlikely event of a breach, we will inform affected users and comply with all applicable notification requirements.

Age Restrictions and Minor Protection

Paddy Power requires verification that you are at least 18 years old before providing access to any services (in jurisdictions where this applies). Our website is designed for adults only.

Compliance with Applicable Privacy Regulations

We strive to be in full compliance with all relevant data protection laws, including GDPR, CCPA, and similar regulations. We regularly review our policies and procedures to ensure ongoing adherence.